Strategic Planning
The words "strategic planning" still strikes terror into the hearts of many organizational leaders. Yet despite its imposing name, strategic planning is simply an ongoing process that consists of setting goals and determining the best ways to reach them.

  • How immediate is your need?
  • Is your product/service thoroughly considered?
  • Is your market niche clearly in sight?
  • Have you finished your communication plan?
  • Do you have an implementation strategy?
  • Is it time to focus on market promotion?
  • How will you know if these promotions are working?
  • How do you integrate your marketing objectives with communication goals?
  • How will your short term strategies reinforce your long term goals?


Strategic planning can take a marketing plan and turn it into an active company verb. An effective strategic plan provides direction and a context for future marketing efforts. At Sheer Associates, we believe marketing plans shouldn't be something you have; they should instead be something you do.

Our Services Include:
  • Planning and Consultation
  • Research
  • Organizational Assessments
  • Vision, Mission, and Value Development
  • Tactics, Goals, Objectives, and Targets
  • Communication Plans
  • Team Building and Leadership Development
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Sheer Associates, Inc.
202 Presque Isle Lane
Chapel Hill, NC 27514
Phone: 919-401-4568
Fax: 919-929-4646
Email info@sheermarketing.com