The key, however, is how well
and to what effect?

The web has become the most cost effective place to establish a marketing presence in front of a worldwide audience. Many organizations simply don't have the resources on staff that they can divert to this development activity. If in-house resources are available, they often lack the objectivity or sophistication required for effective communications. An effective website cannot only enhance an image, but should employ a visual strategy that can also improve customer relations through presentation and more immediate access.

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